In short, our MAP enforcement software is in line with the rest of the market, but we believe we provide more value for your dollar. Our patent pending software is truly the only tool on the market that locks your MAP price. Other tools will send you a violation notification telling you to contact the retailer to fix the issue. If you've ever tried hunting down a retailer and getting them to switch their price, you know how time consuming it can be. Our software never allows a retailer to advertise below your MAP in the first place. Your time has to be worth something, right? That's why we believe our software provides a better value at the same price point as the competition.