MAP enforcement is a daunting task. Even with the help of enforcement tools, brands spend a significant amount of time and effort price monitoring and contacting retailers. Not to mention calls from channel partners that are upset about your discounted Amazon prices. All the while, you can't escape the pressure of knowing your brand's identity is on the line.
Constantly monitoring your MAP pricing is a tedious task. Patrolling the web and contacting retailers is a bad use of your time.
The majority of MAP pricing problems stem from listing prices on Amazon. If your Amazon price is different than other e-commerce platforms, it's likely causing conflict with these channel's third-party sellers and their retail brand managers.
A MAP policy is only effective when it's enforced, and your brand's identity is at stake when your products are being sold below your minimum advertised price. Without proper MAP enforcement, this will lead to brand erosion over time.
Enforcing MAP is much more than just sending compliance notifications. Unfortunately, this is what most competitors are doing, and it only floods you inbox without actually enforcing your MAP policy.
"Our brand has been searching for a definitive solution to MAP enforcement like this for years".
Amazon brand protection and MAP enforcement have been issues on the platform since the beginning. The only current solution is to send out unhelpful compliance notifications which don't address the underlying problem. The MAP pricing notifications only create more time-consuming work for your brand by asking you to rectify the MAP violation yourself.
After spending years as an Amazon consulting agency, we've seen the struggle first hand that brands have enforcing their MAP policy on Amazon. That's why we decided to create MAP Authority, the only MAP enforcement tool that prevents your MAP policy from ever being broken in the first place. We won't be sending you any compliance notifications because it's impossible for your retailers to advertise below your minimum advertised price. One of our users called it magic. We just call it proper MAP enforcement.
Other MAP enforcement tools take a reactive approach to MAP pricing violations. We take a proactive approach which ensures your Amazon products are never listed below your minimum advertised price in the first place.
Other MAP enforcement tools require your team to follow up with MAP policy violators, creating a never ending amount of work that still won't guarantee MAP pricing compliance. With our platform, you can set it and forget it until you want to change your MAP pricing again.
Brands aren't the only ones benefiting from MAP Authority. Retailer margins will improve and sales will become more predictable. MAP Authority creates a level playing field appreciated by everyone involved.
Our collection of relevant articles surrounding MAP enforcement and Amazon brand protection. And if you're a hardcore MAP enthusiast, you can always subscribe to stay up to date on everything MAP pricing.
