Although MAP Authority does not have the ability to enforce Amazon Retail or Vendor Central pricing, it is still effective in controlling your prices on Amazon. With all third-party offers being enforceable, you’ll notice Amazon’s retail price will follow. Amazon’s pricing algorithm is much like other third-party repricing tools. They want to have the most competitive price while making the most margin when competition allows. This is why you’ll often see what many refer to as a “race to the bottom” on your product detail pages. It only takes one third-party retailer to go below Amazon to start the price war. By eliminating third-party sellers from undercutting Amazon Retail, you’ll find your MAP pricing intact in most cases.