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Does MAP Authority work if I also sell my products through Vendor Central?

Although MAP Authority does not have the ability to enforce Amazon Retail or Vendor Central pricing, it is still effective in controlling your prices on Amazon. With all third-party offers being enforceable, you’ll notice Amazon’s retail price will follow. Amazon’s pricing algorithm is much like other third-party repricing tools. They want to have the most competitive price while making the most margin when competition allows. This is why you’ll often see what many refer to as a “race to the bottom” on your product detail pages. It only takes one third-party retailer to go below Amazon to start the price war. By eliminating third-party sellers from undercutting Amazon Retail, you’ll find your MAP pricing intact in most cases.

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