MAP Policies in general are controversial amongst retailers. No one likes being told what to do. Especially when it comes to business and money. The common concern retailers might have about MAP Authority surrounds the inability to sell below your MAP Price. Although they may have previously agreed to your policy verbally or in writing, MAP Authority eliminates any opportunity for policy violation. On the other hand, we've found that many retailers are happy to support their brand's strategic vision gain stability from the MAP Authority software. An enforced MAP Policy provides benefits such as increased margin, stronger vendor-customer relationship, and alevel playing field.