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When does enforcement occur?

When a new MAP agreement is created in MAP Authority, you can select an enforcement date. We understand that you likely want to give your retailer’s time to review and accept the agreement. Enforcement scheduling is also useful for annual price list updates, seasonal, and new product launches. For agreements that do not require as much time for review, there is an "Enforce Now" feature on every agreement page. If you’ve created a new agreement and want enforcement to occur immediately, simply click the "Enforce Now" button to regain control of your pricing on Amazon. Please keep in mind that no enforcement begins until a retailer has accepted the agreement.

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